While the travel and hospitality industry has benefited from online marketing services over the past 13 years, the spa industry has been slower to harness the power of the internet as a sales tool. But with a greater number of people getting connected every day - there were more than one billion web users worldwide in December 2008 - developing an effective online presence is becoming a priority for most spa operators...

Another UK website, specialising in gift vouchers for spas and salons, Lavish, was launched last September. The Website is primarily a place to buy a gift and find out about the locations where it can be used.