Luxury gift voucher company Lavish has launched a special Valentine's Day voucher service to attract the army of men who never look past bouquets from the local garage.

The Big Hint is aimed at the elusive customers who would not approach a salon without a pretty big clue. The services is activated when a client visits the Lavish website and clicks on the Big Hint button. Director of Lavish Susi Pink explains, "We will fire off a subtle and tactful little email to their other halfsuggesting that a Lavish gift voucher might put them at the top of the brownie-point leader board!" The voucher can then be redeemed at any of the businesses listed on the website.